Zara

Dec 2024

Zara presents Quinn NYC, a fashion editorial campaign featuring model Quinn Mora. The project documents a series of city-based looks, transitioning between residential interiors and the urban environment. Photographer David Portela leads the visual direction, utilizing a mix of natural light, hard direct flash, and clean composition to highlight the collection's tailoring. The imagery incorporates techniques such as analogue film aesthetics and raw, high-contrast flash to capture a candid sense of movement. Styling is supported by hair stylist Lucas Wilson and makeup artist Susie Sobol, with manicures provided by Yuko Tsuchihashi. The series relies on textures and architectural details to anchor the editorial, framing the clothing within the context of daily street and home life.

Editorial, Vertical

High Street Fashion