Zara: Party Collection by Andrea Rueda

Dec 2024

The Party Collection by Andrea Rueda for Zara presents a cinematic take on occasion wear through a series of fashion editorials. Captured with an eye for intimate, candid moments, the campaign leans into a gritty, nocturnal aesthetic that moves between moody interior lighting and direct flash illumination. The series features model Marjan Jonkman, whose presence anchors the visuals against rustic backdrops like dark wood paneling, corrugated metal, and leather banquettes. Utilizing techniques such as analogue film grain and low-key chiaroscuro, the imagery emphasizes the textures of sparkling embellishments and layered silhouettes. This collection maintains a raw, atmospheric tone that documents a night-out narrative.

Editorial, Vertical

Lookbook