Zara
Party Collection by Andrea Rueda
Brand
Date
Dec 2024
Description
The Party Collection by Andrea Rueda for Zara is a fashion editorial series that captures an intimate, after-hours atmosphere. Through a blend of candid portraiture and low-key interior staging, the campaign leans into a gritty, cinematic aesthetic that prioritizes texture and mood. Featuring model Marjan Jonkman, the series employs diverse lighting techniques—from high-contrast flash to soft, warm natural light—to underscore the collection's focus on embellishment and formal silhouettes. The imagery utilises an analogue film sensibility and grainy textures to establish a raw, contemporary lookbook feel.
Style
Editorial, Vertical
Industries
Luxury Fashion Houses
Color
Jet Black
Context
Lookbook
Associated creatives
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