Zara
Luca Guadagnino for Zara 2026 Collection
Brand
Date
Sep 2026
Description
Zara presents its 2026 Collection through a cinematic lens, featuring creative direction by Luca Guadagnino. The campaign leans into a painterly tableau, with photography by David Sims capturing models in a dimly lit, botanically-adorned interior. The series features models Bai, Jacqui Hooper, Mica Argañaraz, Roman Lenoir, and Takfarines Bengana. Utilizing moody, low-key lighting and warm tones, the imagery explores a textured editorial aesthetic across the collection's relaxed tunics and tailored silhouettes.
Style
Editorial, Horizontal, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Off-White
Off-Black
Background
Living Room
Context
Advertising Campaign
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