Zara

May 2024

Zara presents a wide-reaching fashion editorial campaign featuring Karolina Spakowski, captured through the lens of photographer Mario Sorrenti. The project oscillates between gritty, monochrome shots and warm, sun-drenched compositions, utilizing a raw aesthetic characterized by analogue film techniques and natural light. The imagery plays with stark contrasts, juxtaposing textured surfaces like peeling plaster and tiled pool settings against minimalist, clean-lined garments. Fashion direction by Elodie David Touboul and set design by Mathilde Vallantin Dulac bring a cohesive, structured sensibility to the series, balancing interior still lifes with dynamic outdoor portraiture.

Editorial, Vertical, Monochrome

Natural light

High Street Fashion

Advertising Campaign