Zara
INEF
Brand
ProjectINEF
Date
Aug 2024
Description
Zara presents INEF, a fashion editorial campaign featuring model Mirte Rooze. Captured by photographer David Portela, the series leans into a candid, intimate aesthetic, utilising natural light to define the textures of the apparel and the subject's features. The project incorporates both monochrome and warm-toned imagery, utilising analogue film techniques to build a nostalgic atmosphere. Makeup artist Jose Carlos Gonzalez emphasizes natural skin textures throughout the portrait and lifestyle compositions, which alternate between structured, layered framing and relaxed, informal settings.
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