Zara

Feb 2025

Zara presents a seasonal fashion campaign featuring model Ida Heiner. Captured by photographer Angelo Pennetta, the series explores a blend of studio portraits and intimate interior scenes, emphasizing a refined, tactile aesthetic. The project leans into an editorial visual language, utilizing natural light and clean framing to highlight the diverse textures of the collection—ranging from velvet and satin to faux fur and denim. Each composition balances minimalist backdrops with vibrant prop accents, including sculptural furniture and vintage-inspired elements. Fashion editor and stylist Emilie Kareh curated the looks, while hair stylist Ramona Eschbach and makeup artist Karin Westerlund rounded out the creative team to maintain a polished, cohesive finish across the editorial imagery.

Editorial, Vertical, Clean, Warm

Natural light

Advertising Campaign