Zara: ZARA MAN 2028
Brand
Date
Feb 2026
Description
Zara presents ZARA MAN 2028, a seasonal fashion campaign captured by photographer Álvaro Pereña Jimenez. The series focuses on menswear, utilizing a refined monochrome palette and minimalist studio compositions to emphasize the sharp tailoring and structural detail of the collection. Featuring model Elliot Belot, the imagery explores formal silhouettes through clean, high-contrast portraits. The execution leans into a classic editorial aesthetic, incorporating analogue film techniques to highlight fabric textures and form.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Color
Jet Black
Background
White Seamless
Context
Lookbook
Associated creatives
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