Zara
Evening collection
Brand
ProjectEvening collection
Date
May 2024
Description
Zara’s Evening collection is captured through a series of fashion portraits that lean into a stark, minimalist aesthetic. The campaign relies on low-key lighting and high-contrast monochrome palettes to emphasize the sharp silhouettes and tailoring of the apparel. Photographer Álvaro Pereña Jimenez utilizes dramatic chiaroscuro techniques to sculpt the features of model Badhiel Lony Nyang against deep, dark backgrounds. The editorial imagery, supported by hair styling from Werner Amort, maintains a clean and intentional focus on the garment forms throughout the collection.
Style
Editorial, Vertical, Monochrome
Techniques
Low-key / chiaroscuro
Color
Pure White
Jet Black
Background
Black Seamless
Context
Lookbook
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