Zara: Endless Summer
Brand
Date
Aug 2024
Description
Zara’s Endless Summer campaign features model Barbara Valente in a series of editorial images that highlight the season's collection. The work focuses on refined tailoring and knitwear, set against a backdrop of lush tropical foliage and expansive glass architecture. Photographer Paulo Almeida captures the garments using natural light, leaning into an earthy and clean aesthetic. The styling, complemented by makeup artist Helder Rodrigues, emphasizes the textures of the apparel—from ribbed knits and petrol blue satin to soft, draped silhouettes.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Associated creatives
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