Zara
Endless Summer
Brand
ProjectEndless Summer
Date
Aug 2024
Description
Zara presents the Endless Summer fashion campaign, a series capturing a curated range of high-street apparel through an editorial lens. Photographer Paulo Almeida frames model Barbara Valente in a variety of seasonal ensembles, from ribbed knit tunics and satin coordinates to draped midi dresses, all set against a backdrop of lush tropical foliage and muted architectural textures. With makeup by Helder Rodrigues, the project leans into a clean and earthy aesthetic. The imagery utilizes natural light to emphasize the soft silhouettes and refined tailoring of the collection, favoring a contemporary, minimal approach to seasonal styling.
Style
Editorial, Vertical
Techniques
Natural light
Industries
High Street Fashion
Associated creatives
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