Zara

Oct 2024

District Athens is a fashion campaign for Zara, shot on location to frame the brand's latest menswear collection within an urban, authentic setting. Captured by photographer Clément Pascal, the series utilizes analogue film and natural light to maintain a raw, candid aesthetic across various city-street environments. Featuring model Kilian Zeugin, the imagery leans into a clean, minimalist editorial style. The styling emphasizes layered utility wear, including olive green jackets and knitted textures, while incorporating earthy, warm tones that reflect the Mediterranean atmosphere. Hair styling is by Jose Quijano, contributing to the project’s cohesive, low-key visual identity.

Editorial, Vertical

Analogue / film, Natural light

High Street Fashion

Advertising Campaign