Zara’s DENIM collection presents a focused study on textile texture and classic silhouettes. Photographed by Daniel Jackson, the campaign leans into editorial principles, using low-key, chiaroscuro lighting to define the material quality of the garments against a clean, monochromatic studio backdrop.
The series features model Hamid Onifadé, with hair styling by Erol Karadağ. The project prioritizes minimalist composition to highlight the construction of the denim pieces.