Zara
DENIM collection
Brand
ProjectDENIM collection
Date
Mar 2025
Description
Zara presents its latest DENIM collection, a fashion campaign focused on minimalist high-street staples. The imagery utilizes a high-contrast aesthetic and low-key / chiaroscuro lighting to emphasize the structural texture of the garments. Photographer Daniel Jackson leads the editorial series, which features model Hamid Onifadé in a series of stripped-back, studio-based portraits. The project benefits from hair styling by Erol Karadağ, maintaining a clean and focused visual output throughout the collection assets.
Style
Vertical, Clean
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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