Zara: DENIM collection
Brand
Date
Mar 2025
Description
Zara’s DENIM collection presents a focused study on textile texture and classic silhouettes. Photographed by Daniel Jackson, the campaign leans into editorial principles, using low-key, chiaroscuro lighting to define the material quality of the garments against a clean, monochromatic studio backdrop. The series features model Hamid Onifadé, with hair styling by Erol Karadağ. The project prioritizes minimalist composition to highlight the construction of the denim pieces.
Style
Vertical, Clean
Techniques
Low-key / chiaroscuro
Industries
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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