Zara: Clement for Zara Man
Brand
Date
Nov 2024
Description
Zara presents a focused fashion campaign featuring model Clement Chabernaud, highlighting the tailored structure of its latest men's outerwear collection. Captured by photographer Álvaro Pereña Jimenez, the imagery adopts a moody, monochrome editorial aesthetic. The series utilizes low-key chiaroscuro lighting to emphasize the tactile quality of wool and heavy textiles, set against minimalist, textured studio backdrops. Set designer Alexis Ocón provides a stark environment that draws attention to the sculptural silhouettes of the garments, with hair styling by Blake Henderson.
Style
Editorial, Vertical, Monochrome, Commercial
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Background
Textured Backdrop
Context
Advertising Campaign
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