Zara
Clement for Zara Man
Brand
ProjectClement for Zara Man
Date
Nov 2024
Description
Zara presents a focused fashion campaign for its menswear line, captured by photographer Álvaro Pereña Jimenez. The series features model Clement Chabernaud in a set of editorial portraits that emphasize the tailoring and fabric textures of the seasonal collection. The imagery utilizes a low-key chiaroscuro technique, with stark lighting and deep shadows across neutral and dark studio backgrounds. The production includes hair styling by Blake Henderson and set design by Alexis Ocón, resulting in a minimalist, monochrome aesthetic that highlights the sculptural silhouettes of the featured outerwear.
Style
Editorial, Vertical, Monochrome, Commercial
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Jet Black
Background
Textured Backdrop
Context
Advertising Campaign
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