Zara: Ancora
Brand
Date
May 2024
Description
Zara’s Ancora campaign explores a cinematic, nostalgic mood through a series of editorial portraits and commercial fashion imagery. Captured by photographer David Portela, the project leans into a refined, atmospheric aesthetic that pairs sleek contemporary apparel with classic architectural settings and serene lakeside landscapes. The series prominently features model Apolline Rocco Fohrer, utilizing a blend of natural light and direct flash to contrast textures like velvet, lace, and metallic appliqués against ornate stone and wood. With hair styling by Yoann Fernandez and makeup by Celine Martin, the campaign captures an authentic film-grain quality, grounding the collection in a distinct analogue film aesthetic.
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