Zara

May 2024

Zara’s Ancora campaign explores a cinematic, coastal aesthetic through a series of fashion editorials. The imagery balances high-contrast studio portraiture with atmospheric location work, set against the backdrop of a serene lake and classical architecture. Featuring model Apolline Rocco Fohrer, the project captures a nostalgic tone through the use of analogue film techniques and natural light. Photographer David Portela leads the visual direction, blending structured velvet and lace textures with candid, lived-in details. The campaign benefits from hair styling by Yoann Fernandez and makeup by Celine Martin, which emphasize a polished yet effortless look. The resulting editorial collection channels a classic, moody sensibility that bridges contemporary apparel design with expansive, tranquil landscapes.