Zara
A New Denim Collection 'Everyday, Everywhere, Always
Brand
Date
Aug 2025
Description
Zara's 'A New Denim Collection Everyday, Everywhere, Always' campaign presents a series of editorial portraits featuring models Edie Campbell, Grace Valentine, and Ned Sims. The collection, designed by Luella Bartley, highlights relaxed-fit denim apparel through a minimalist lens. Photographer Indigo Lewin captures the collection using soft natural light and analogue film techniques. The imagery is defined by a cool color palette and grainy textures, with subjects posed against textured backdrops or in pared-back studio settings to emphasize the tactile quality of the cotton denim garments.
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