Zara: A New Denim Collection 'Everyday, Everywhere, Always
Brand
Date
Aug 2025
Description
Zara presents 'A New Denim Collection: Everyday, Everywhere, Always,' a fashion campaign exploring casual silhouettes and relaxed tailoring. The series features models Edie Campbell, Grace Valentine, and Ned Sims in a collection designed by Luella Bartley. Photographed by Indigo Lewin, the project employs an editorial approach that leans into soft, natural light and monochrome film techniques. The imagery captures a restrained aesthetic, utilising vintage furniture and draped textile backdrops to highlight the tactile grain and texture of the denim.
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