Zara: A case of Influence

Mar 2024

Zara’s A Case of Influence is a comprehensive editorial campaign that leans into the interplay between structured urban architecture and relaxed, high-street apparel. Captured by photographer Kristina Yenko, the series features model Olivia Aarnio in a range of environments—from stark, tiled interior waiting rooms to open-air highway overpasses and modern commercial exteriors. The project channels a contemporary, clean aesthetic, utilizing low-angle perspectives and natural light to emphasize form. Through a mix of vibrant color portraits and high-contrast monochrome imagery, the campaign highlights the tactile nature of the garments, ranging from casual athletic shorts and crop tops to tailored denim and structured dresses. The execution relies on a consistent editorial style, employing analogue film techniques to ground the modern, urban setting in a timeless, gritty texture.

Editorial, Vertical, Clean

Natural light

Lookbook, Advertising Campaign