Zara

Mar 2024

Zara's A case of Influence is a sprawling fashion editorial campaign that leans into the interplay between clean-lined modern architecture and candid lifestyle movement. Captured by photographer Kristina Yenko, the imagery uses a mix of warm, sun-drenched palettes and high-contrast monochrome to document a series of relaxed, athletic-inspired silhouettes. Featuring model Olivia Aarnio, the project employs an editorial aesthetic that frequently utilises vertical framing and natural light to emphasize both the subject's dynamic posing and the textured urban environments. From tiled facades to concrete structural elements, the work channels a contemporary and stripped-back visual language.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Lookbook, Advertising Campaign