Zadig & Voltaire: The Madison Bag
Brand
Date
Sep 2026
Description
Zadig & Voltaire spotlights its signature Madison bag in this fashion campaign, focusing on the tactile contrast between leather, lace, and denim. The imagery features model Marta Wieczorek, capturing a sharp, minimalist aesthetic that defines the accessories line. Photographer Francesc Planes utilizes high-contrast studio lighting to highlight the intricate hardware and texture of the bag's multi-pocket design. This production, featuring creative input from director Romain Wygas and stylist Dan Sablon, leans into a clean, commercial visual language.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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