Zadig & Voltaire
The Madison Bag
Brand
ProjectThe Madison Bag
Date
Sep 2026
Description
Zadig & Voltaire spotlights its signature Madison bag in this fashion campaign, focusing on the accessory's textured suede and leather construction. Featuring model Marta Wieczorek, the imagery leans into a clean, studio-led aesthetic that highlights the hardware and material details of the collection. Photographer Francesc Planes and director Romain Wygas frame the subject against a neutral white backdrop, using soft light to define the contrast between leather, lace, and denim. Styling by Dan Sablon complements the brand’s biker-inspired look, with hair by Joseph Pujalte and makeup by Patrick Glatthaar completing the visual presentation.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Bags & Accessories
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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