Zadig & Voltaire

Sep 2025

Zadig & Voltaire’s Fall-Winter 2025 campaign centers on a series of studio portraits featuring Paris Jackson. The project emphasizes the collection's textural variety through a high-contrast wardrobe, pairing heavy-knit shaggy outerwear with accessories such as dark burgundy leather crossbody bags and large suede totes adorned with novelty charms. Photographer Max Hoell captures the imagery against a clean studio backdrop, utilising soft, direct lighting to draw focus to the garments and layered styling. Stylist Victoire Simonney curates the layered look, incorporating headscarves and silver pendant necklaces to complement the brand's aesthetic. The campaign relies on a tactile visual language, highlighting the materials and hardware of the seasonal accessories.

Vertical, Commercial

Soft Light

White Seamless

Advertising Campaign