Yuzefi: Yuzefi RS 25 campaign

Jan 2025

The Yuzefi RS 25 campaign translates modern luxury into an urban, architectural setting. Shot with a focus on high-contrast natural light and hard shadows, the imagery channels an editorial aesthetic that highlights the tactile quality of the collection’s knitwear and structured leather accessories. Photographer Letty Schmiterlow and stylist Vanessa Coyle anchor the project, framing models Jay Pak and LJ Clossick against industrial backdrops such as textured brick, corrugated metal, and clean-lined architectural surfaces. The collaboration integrates detailed hair styling by Moe Mukai and makeup by Georgina Graham to complete the look, utilizing techniques like analogue film to refine the contemporary, earthy palette.

Editorial, Vertical, Clean

Natural light

Advertising Campaign