Yuzefi
Yuzefi RS 25 campaign
Jan 2025
The Yuzefi RS 25 campaign explores the intersection of contemporary architecture and tactile fashion. Captured in a series of editorial portraits, the imagery leans into a clean, minimalist aesthetic that highlights the collection’s focus on knitwear and structured leather goods. Photographed by Letty Schmiterlow, the campaign features models Jay Pak and LJ Clossick staged against urban backdrops ranging from industrial corrugated metal and brick to modern paneling. The execution utilizes natural light to emphasize the rich textures of suede and ribbed knits, maintaining a consistent, polished tone throughout. Fashion styling by Vanessa Coyle provides a cohesive look, with hair by Moe Mukai and makeup by Georgina Graham.
Editorial, Vertical, Clean
Natural light
Luxury Fashion Houses
Advertising Campaign
