Yuzefi Yuzefi RS 25 campaign 2025

Description

Model Jay Pak bends dynamically over a curved metal bicycle rack in an urban exterior setting for the Yuzefi RS 25 campaign. She wears a cream-colored ribbed knit midi dress with a high side slit, paired with black heeled thong sandals, while holding a structured black leather Yuzefi handbag. The shoot, photographed by Letty Schmiterlow with styling by Vanessa Coyle, features cool, even ambient daylight against an industrial corrugated metal wall with an inset red panel.

Style

Editorial, Vertical, Cool

Techniques

Soft Light

Industries

Bags & Accessories

Color

Context

Advertising Campaign