XXXX Summer Bright: Refreshing Summer

Brand

Date

Dec 2024

Description

XXXX Summer Bright's 'Refreshing Summer' campaign leans into the aesthetic of seasonal leisure, featuring a series of sun-drenched coastal vignettes and outdoor social gatherings. The commercial captures the spirit of the season through candid group interactions and breezy, open-air environments. Produced by Prodigy Films with creative direction by BMF Sydney, the project utilises a live-action technique to ground the narrative in authentic, warm moments. Post-production by Fin Design + Effects rounds out the work, using cinematic color grading and natural lighting to maintain a consistent, sun-kissed look throughout the campaign for the alcoholic beverage brand.

Style

Horizontal, Cinematic, playful, Warm

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Navy

Camel

Background

Street

Context