Xbox: The Game Over Controller

Jan 2025

Xbox presents The Game Over Controller, a commercial project that bridges hardware design with a cinematic narrative. The piece focuses on the translucent green gamepad, utilizing macro cinematography to emphasize the texture and mechanical components against a dark, moody backdrop. Developed by Droga5 New York, the campaign leans into a high-contrast aesthetic with teal and green color grading. The visual execution blends live-action technique with 3D render / CGI elements, featuring masked figures to ground the hardware in a structured, atmospheric environment. Post-production and sound design were handled by Rascal to maintain a clean, rhythmic flow between the product close-ups and the wider narrative scenes.

Horizontal, Cinematic, Moody, Clean

3D render / CGI

3D Rendered Scene

Advertising Campaign, TVC / TV Commercial