Xarelto: Afib
Brand
Date
Dec 2024
Description
Xarelto’s Afib campaign features a commercial spot centered on an elderly protagonist who delivers his message from a surreal, floating island. The environment integrates personal belongings, a vintage car, and outdoor furniture, creating a distinct visual landscape before pulling back to reveal the setting suspended above a terrain at dusk. Produced with a focus on cinematic scale, the project leans into live-action technique and complex VFX / visual effects to construct its environment. Post-production and visual effects were provided by Fin Design + Effects.
Style
Vertical, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Color
Medium Grey
Jet Black
Background
Sunset Sky
Context
TVC / TV Commercial
Associated creatives
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