Xarelto
Afib
Brand
ProjectAfib
Date
Dec 2024
Description
This Xarelto Afib campaign utilizes a blend of live-action performance and digital world-building to communicate its message. The commercial spot captures an elderly man addressing the camera from a surreal, floating island setting, layered with personal objects and environmental details. Technically, the project relies on intricate VFX and visual effects to create the suspended landscape, which sits against a dusk-lit horizon. The production features post-production work by Fin Design + Effects, leaning into a cinematic aesthetic that maintains a warm tone throughout the visual execution.
Style
Vertical, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Banking
Color
Medium Grey
Jet Black
Background
Sunset Sky
Context
TVC / TV Commercial
Associated creatives
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