Woolworths explores the intersection of commercial agriculture and ecosystem health in this documentary-style case study. Created by Dentsu Creative Worldwide, the project examines the essential role of bee pollination in sustaining crop production, specifically within strawberry farming.
The narrative bridges raw nature and forward-thinking design, utilizing drone footage of farmlands alongside digital 3D rendering and CGI. The visual language favors a warm aesthetic, balancing natural sunlight with crisp, clean studio lighting to illustrate concepts of supermarket sustainability.
