Women’s Aid: He's Coming Home

Feb 2025

Women’s Aid presents 'He's Coming Home,' a public awareness campaign that captures the quiet tension of a suburban neighborhood preparing for a major football event. The film uses a slow, deliberate pan across decorated homes, contrasting the anticipation of the game with the stillness of dusk. Developed by the creative team at BBH London, this live-action piece employs a cinematic and desaturated visual style to ground the narrative in a familiar, domestic setting.

Horizontal, Cinematic, Desaturated

Residential Building

Advertising Campaign