Women’s Aid

Feb 2025

Women’s Aid brings a sobering perspective to the cultural anticipation of major sporting events in this campaign, He's Coming Home. Developed by the creative team at BBH London, the film focuses on a quiet suburban residential street at dusk, contrasting the festive display of English football flags and banners with the heavy stillness of the neighborhood. The piece utilizes live-action technique and a desaturated, cinematic color palette to anchor the atmosphere. By documenting the tension within the home environment, the work highlights the intersection of public celebrations and private realities.

Horizontal, Cinematic, Desaturated

Public Awareness

Residential Building

Advertising Campaign