WIZZ&CO
Brand Identity
Brand
ProjectBrand Identity
Date
Oct 2020
Description
The brand identity for WIZZ&CO encompasses a cohesive design system centered on minimalist typography and high-contrast visuals. The project spans diverse touchpoints, from UI illustration and social media grid layouts to stationery and motion graphics, utilizing vector assets to maintain clean, geometric lines across all applications. Execution leans into a stark black-and-white aesthetic, punctuated by bold gradients and deliberate motion graphics. The design language, developed by Alexandra Lunn Studio, Otherway, Re, Unifikat Design Studio, and Fasett, balances corporate precision with artistic editorial flair through materials like fabric-bound books and detailed print collateral.
Style
Horizontal, Commercial, Clean, Minimalist
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