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Brand
Wix
ProjectDo It. Yourself

Wix Do It. Yourself 2024

Associated creatives

1stAveMachine
1stAveMachineProduction
Ark Studios
Ark StudiosPost Production / VFX
WIX
WIXPost Production / VFX
radioaktivefilm
radioaktivefilmProduction Service

Tags

man holding babybearded man holding babyman holding infantmanbearded maninfantbaby

Description

This commercial video for the Wix project Do It Yourself features a bearded man caring for an infant in a warm, warmly lit living room interior. The footage captures intimate domestic moments as the father attempts to soothe and feed the crying baby before turning to a laptop to build a website. Created with production by 1stAveMachine and post-production by Ark Studios and WIX, the narrative blends relatable parenting challenges with digital creation. The lighting is soft and ambient, highlighting natural textures in the home environment and cozy furnishings.