ESPN: One App, One Tap

May 2023

ESPN's 'One App, One Tap' campaign highlights the utility of the network’s digital platform through a fast-paced promotional video. The production, spearheaded by BSSP with production support from 1stAveMachine, captures the breadth of the brand’s sports coverage by intercutting live-action footage of tennis, soccer, ice hockey, and boxing with app interface displays. The edit leans into a high-energy aesthetic, utilizing motion graphics and sleek typography to bridge the gap between broadcast content and user experience. By pairing kinetic live-action sequences with vibrant graphic elements, the project illustrates the accessibility of live sports within the app ecosystem.

Horizontal, Commercial, Action

Animation, Motion Graphics

TVC / TV Commercial