Wingstop leans into a high-energy aesthetic for Latto's Lemon Herb Remix, a campaign commercial directed by 72andSunny LA. The spot bridges fast food advertising with fashion-forward visuals, following artist Latto as she navigates a series of luxury settings, from a high-end suite to a sports car exterior.
Produced by SMUGGLER, the project utilizes a rich, warm color palette to define its cinematic tone. Post-production and sound design, handled by Trafik, Parliament, and Lime Studios, integrate the vibrant visual identity with a polished, sleek pace. The execution focuses on clean, live-action technique to highlight the brand's promotion.
