Brand
ProjectLatto's Lemon Herb Remix
Wingstop Latto's Lemon Herb Remix 2023
Associated creatives
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Description
This high-energy commercial video for Wingstop features artist Latto delivering a stylish lemon herb remix in a luxury hotel setting. The video opens with close-up shots of luxury car wheels and custom footwear before transitioning to Latto unlocking a yellow sports car and stepping into a modern building. She carries a branded paper bag through a warmly lit hallway and into a sophisticated suite where friends relax on contemporary furniture. The cinematography employs rich color grading with vibrant yellows and deep shadows, creating a sleek cinematic aesthetic. Directed by 72andSunny LA and produced by SMUGGLER, the piece blends fashion styling with dynamic fast food advertising.


