Wingstop leans into experiential advertising with this vertical talent video, documenting a public installation piece featuring a scaled-up, textured orange chicken wing. Filmed in an urban square, the piece captures a live-action reaction to the sculpture, which sits surrounded by smoke effects and caution tape.
The project incorporates promotional signage and interactive elements like branded game cards within a documentary framework. The production team at Hello handles the creative execution, focusing on the public's encounter with the brand installation in a high-traffic environment.
