Wine52

Feb 2023

Atipus leads the brand identity and packaging design for Wine52's Mejunje wine line, establishing a visual language that balances contemporary typography with traditional Spanish iconography. The project leans into an editorial aesthetic, blending candid documentary-style photography with clean, precise commercial product shots. Execution across the campaign relies on flash lighting and gritty, analogue-inspired textures to create a lived-in, authentic atmosphere. The design system features distinctive triangular labels, using bold red-on-yellow palettes that anchor the brand's identity against varied, classic interior settings.

Horizontal, Clean

Flash

Alcoholic Beverages

Advertising Campaign