Wine52: Brand Identity

Feb 2023

Atipus delivers the brand identity for Wine52, crafting a visual language that balances contemporary graphic design with traditional Spanish iconography. The project centers on the Mejunje wine range, featuring distinctive triangular yellow labels and bold typography that integrate seamlessly with historical oil paintings and local cultural motifs. Executed through a mix of commercial and editorial photography, the visual approach utilizes flash lighting and gritty, analogue-inspired textures. The identity leans into a lived-in, authentic atmosphere, placing products within classic bar settings and alongside tactile elements to establish a cohesive and narrative-driven aesthetic.

Horizontal, Clean

Flash

Advertising Campaign