Wild Pack
Brand Identity
Brand
ProjectBrand Identity
Date
Oct 2023
Description
Wild Pack’s brand identity project spans a diverse range of touchpoints, from CPG packaging and outdoor advertising to motion-led digital content. The work leans into a clean, minimalist aesthetic, balancing bold typographic systems with dynamic animation and high-contrast graphic elements. The visual language is executed through fluid motion graphics and vector-based illustrations, contrasting against more grounded, earthy photography. The collaboration brings together design contributions from Studio DRAMA, LG2, Atipus, and Koto, ensuring a cohesive look across both product-focused 3D renders and lifestyle-oriented commercial assets.
Style
Clean, Horizontal, Commercial
Industries
CPG / Packaged Food
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