Wild Pack: Brand Identity

Oct 2023

Wild Pack’s brand identity project spans a diverse range of touchpoints, from CPG packaging and point-of-sale assets to outdoor advertising and editorial motion design. The visual system integrates clean, minimalist aesthetics with high-contrast typography and fluid motion graphics, frequently utilizing solid color palettes and 3D render techniques to frame product variants. Collaborative design efforts from Studio DRAMA, LG2, Atipus, and Koto establish a cohesive look across varied media, incorporating playful illustrations and earthy, natural light photography. The identity balances commercial clarity with distinct graphic elements, appearing across product pouches, billboard displays, and printed collateral.

Clean, Horizontal, Commercial