Anyway

Jan 2024

This comprehensive brand identity project for Anyway presents a multifaceted visual language that spans editorial spreads, product packaging, and large-scale graphic design collateral. The work leans into a playful, high-contrast aesthetic, utilizing bold typography and vibrant color palettes of yellow, pink, and blue to anchor its diverse touchpoints. Collaborating designers Elizabeth Goodspeed, Daniel Carlsten, Emily Jing Sum Chan, Laura Campos, and Atipus developed a system that balances clean, minimalist layouts with layered, abstract graphic treatments. Technical highlights include screen print and silkscreen techniques alongside vector illustrations, resulting in a cohesive brand presence across print and commercial materials.

Horizontal, Clean

Typography