Anyway: Brand Identity

Jan 2024

This brand identity project for Anyway presents a multifaceted visual language that spans editorial publication design and commercial product packaging. The creative direction relies on a bold typographic system, utilizing fluid, rounded letterforms and high-contrast, graphic layouts to anchor the brand's aesthetic. Developed by a collaborative team including Elizabeth Goodspeed, Daniel Carlsten, Emily Jing Sum Chan, Laura Campos, and Atipus, the project balances minimalist compositions with vibrant, punchy color palettes. Across the editorial spreads and promotional materials, the work leverages distinct techniques such as screen printing, intricate vector illustration, and layered graphic design to maintain a cohesive visual identity throughout diverse applications.

Horizontal, Clean

Typography