Who What Wear

Apr 2025

Who What Wear features Zaya Wade in an editorial spread that navigates between industrial grit and high-fashion whimsy. Photographed by Sophia Wilson, the imagery utilizes bold flash photography and natural light to transition from auto repair workshops and stainless-steel kitchens to sun-drenched rooftop portraits. The aesthetic relies on saturated palettes and retro-inspired motifs, placing the subject against stark, geometric urban landscapes and stylized diner settings. Creative direction by Jeanie Mordukhay and fashion styling by Thomas Christos Kikis define the visual narrative, which centers on eclectic, textured layering and experimental silhouettes. Supporting the production are hair stylist Miles Jeffries and makeup artist Tasha Reiko Brown, whose work enhances the editorial's polished, graphic quality across varied settings.

Editorial, Vertical

Magazines

Editorial