Who What Wear

Jun 2026

For the June 2026 cover of Who What Wear, the editorial team orchestrated a sophisticated aesthetic shift that perfectly marries high-fashion sensibility with cinematic narrative. Centering on actor Camila Mendes, the portrait campaign eschews traditional studio settings for the claustrophobic intimacy of a telephone booth, a choice that leans into a distinctly noir-inspired atmosphere. Photographer Gleeson Paulino utilizes moody, focused lighting to masterfully highlight the glossy, crocodile-skin texture of the deep green trench coat, a standout piece selected by fashion editor Lauren Eggertsen. The resulting imagery demonstrates a high degree of editorial minimalism, where the deliberate composition—combined with the striking contrast of dark lipstick and sharp metallic statement earrings—creates a compelling tension between classic portraiture and modern, live-action technique. Every detail, from the precise, architectural hair styling by Lauren Palmer-Smith to the deliberate makeup applications by Jen Tioseco, serves to elevate the subject within the confined frame. This project serves as a masterclass in how to build an iconic visual story within a limited footprint, ensuring that the magazine typography feels like an organic extension of the scene rather than an afterthought. By marrying tactile fashion elements with a strong, character-driven narrative, Who What Wear delivers a June cover that feels both timeless and aggressively contemporary, proving that the right talent and technical eye can transform any space into a high-end runway.

Editorial, Vertical

Live-action Technique

Magazines, Media & Entertainment