Who What Wear

Aug 2026

This sophisticated fashion editorial for Who What Wear serves as a compelling study in minimalism and high-end horology, spotlighting the timeless allure of Cartier’s latest collection. Through the lens of photographer Myrthe Giesbers, the project leans into a restrained, editorial aesthetic that emphasizes the tactile connection between luxury jewellery and the human form. With creative direction and styling by Sarah Slutsky, the visuals navigate a balance between intimate human interaction and stark, object-focused portraiture. The imagery transitions seamlessly between bright, natural light portraiture and moody, low-key chiaroscuro techniques, effectively directing the viewer's gaze toward the intricate craftsmanship of gold nail-motif bangles, emerald-accented hoops, and precision horology. Featuring models Christian Latchman and Sifan Hunde, the campaign utilizes a muted, earth-toned palette and clean, tailored silhouettes to keep the narrative focus squarely on the interplay of light, shadow, and metallic texture. By isolating specific design elements through macro photography, the series captures the quiet elegance of fine jewellery while maintaining a polished, contemporary feel. The project benefits from the detailed precision of hair stylist Anike Rabiu and set designer Carrie Ashley Hill, whose contributions ensure a cohesive visual language that celebrates both the personality of the subjects and the enduring artistry of the Cartier brand, resulting in a refined series that feels both classic and distinctly modern.

Editorial, Vertical

Natural light

Jewellery, Fashion