Ducati
2022
Brand
Project2022
Date
Jan 2025
Description
This commercial campaign for Ducati features the brand's adventure motorcycle range in a variety of environments. The film moves through coastal vistas, forest trails, and volcanic mountain terrain, demonstrating the machine's performance across diverse surfaces. Produced in collaboration with AdSmart from Sky, the project utilizes a cinematic, live-action technique to emphasize the vehicle's versatility. The visual language relies on drone footage and dynamic tracking shots to capture movement and texture, grounding the action in expansive natural settings.
Style
Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Luxury Automotive
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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