Weltmeister Maven
The Birth
Brand
ProjectThe Birth
Date
Dec 2024
Description
Weltmeister Maven presents 'The Birth', a cinematic commercial showcasing the design of their latest electric vehicle. The project focuses on the interplay between the car's aerodynamic curves and its distinctive lighting elements within a dark, controlled studio environment. The execution relies on a combination of live-action technique and 3D render / CGI to capture precise exterior details. Moody, low-key lighting emphasizes the metallic surfaces and LED headlamp strips throughout the sequence. The project was developed with creative support from BBH China and production services by Fin Design + Effects.
Style
Horizontal, Cinematic, Moody, Clean
Techniques
3D render / CGI
Industries
Electric / EV
Color
Jet Black
Navy
Background
White Seamless
Context
TVC / TV Commercial
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