Wayfair

Wayfairliebt

Brand

Date

Jan 2025

Description

Wayfairliebt represents a commercial campaign for Wayfair, centered on the domestic retail experience. The film captures a series of intimate, interior-focused scenes where individuals interact with diverse home furnishings, from velvet sofas to tactile soft goods. The project leans into warm lighting and a rich interior color palette to highlight living spaces. With production support from Cobblestone Filmproduktion GmbH and Matchpoint Productions, the piece utilizes live-action techniques to emphasize personal styling and home comfort. Agency and creative development were led by Jung von Matt, with additional sound design and composition provided by Oliver Patrice Weder Music.

Style

Horizontal, Commercial, Warm, Clean

Industries

Big Box Retail

Color

Caramel

Golden Yellow

Background

Living Room

Context

TVC / TV Commercial