Walmart: The Rise of a Fan - Press Conference

Jun 2026

Walmart hosts a mock press conference in this sports-focused commercial, featuring soccer player Luis Suarez. The project leans into a cinematic aesthetic, utilizing live-action techniques to replicate the atmosphere of a professional media event. Featuring creative contributions from Fallon, the community, Digitas USA, and Publicis Production UK, the film showcases Suarez in a custom jersey, grounding the narrative in a controlled, branded setting. Production and post-production duties were supported by Ben Conway, Union Editorial, Max Cooper, and Company 3 New York, with sound design by Plural. The campaign, which focuses on the intersection of retail and sports culture, integrates professional indoor lighting to maintain a authentic documentary-style look throughout the sequence.

Horizontal, Commercial, Cinematic

Basketball

Office

Advertising Campaign, Brand Film / Corporate Video