Walmart: The Rise of a Fan - Episode 1
Brand
Date
Jun 2026
Description
Walmart explores the intensity of sports devotion in the opening episode of 'The Rise of a Fan.' The project captures the emotional weight of tournament history and the nuances of fan culture through a sequence of archival footage and intimate portraiture. Utilizing live-action technique, the video emphasizes high-contrast cinematic framing and slow motion to build a narrative around soccer culture. The production features collaborative creative direction from the community, Fallon, Digitas USA, William McVay, and Publicis Production UK, with post-production and VFX handled by Union Editorial, Max Cooper, and Company 3 New York.
Style
Horizontal, Action, Cinematic, Desaturated, Warm
Techniques
Slow motion
Industries
Soccer
Color
Royal Blue
Jet Black
Pure White
Context
TVC / TV Commercial
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