Walmart: School Style Decoded
Brand
Date
Sep 2024
Description
Walmart’s 'School Style Decoded' campaign features a cinematic approach to back-to-school retail storytelling. The commercial centers on a school bus sequence, highlighting a collection of seasonal fashion through dynamic interior and exterior live-action shots. The project was developed by PXP New York, with sound design and music provided by Pull. The spot leans into a warm aesthetic to capture the energy of the classroom season.
Style
Horizontal, Commercial, Warm
Industries
Color
Pure White
Denim
Context
TVC / TV Commercial
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