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Walmart: Save On Your Fav Things

Brand
Walmart
Date

Apr 2023

Description

Walmart’s 'Save On Your Fav Things' campaign highlights the practical benefits of the brand’s membership and savings services through a series of relatable family vignettes. The commercial focuses on convenience, featuring a young girl in a dinosaur costume engaging in playful scenarios that illustrate grocery, fuel, and delivery rewards. Developed by agencies Deutsch and Lopez Negrete Communications with production by Superprime Films, the project utilizes a clean, live-action technique to translate functional subscription benefits into domestic moments. The visual language maintains a polished aesthetic, moving between home settings and external retail environments to showcase the ease of using the mobile app.

Style

Horizontal, Commercial, Clean, Polished

Industries
E-commerce Platforms
Background

Living Room

Context

TVC / TV Commercial

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