Walmart: Save On Playdates with Grandma
Brand
Date
Apr 2023
Description
Walmart’s 'Save On Playdates with Grandma' is a commercial production that captures interactions between an elderly grandmother and several children. The film follows a series of candid, playful moments set across home environments, emphasizing everyday family connection through a live-action technique. Directed by Superprime Films, the project features creative support from Deutsch and Lopez Negrete Communications. The production utilizes warm lighting to define the domestic narrative, while post-production by Steelhead and Trafik integrates promotional text to highlight brand membership benefits.
Style
Horizontal, Commercial, Action, Warm
Industries
Color
Sky Blue
Beige
Background
Living Room
Context
TVC / TV Commercial
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