Walmart: Moms Answer Moms
Brand
Date
Sep 2024
Description
Walmart’s 'Moms Answer Moms' campaign brings together a collective of mothers and Paris Hilton for a series of candid, advice-driven segments. Produced for social media, the project features participants sharing practical parenting insights and real-life experiences in a direct-to-camera format. The creative, developed by agency Deutsch, utilizes a clean studio aesthetic to maintain focus on the dialogue. The live-action segments prioritize a lifestyle-focused approach, framed vertically to engage audiences through mobile platforms.
Style
Lifestyle, Vertical, Clean
Techniques
Natural light
Color
Pure White
Background
Solid Colour
Context
Social Media / Short Form Video
Associated creatives
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