Walmart: Misfit Toy Branded
Brand
Date
Aug 2024
Description
Walmart brings the aisles to life in this festive holiday campaign. The project blends live-action techniques with character animation to transform retail shelving into an interactive playground for plush toys and action figures. The commercial leans into a cinematic aesthetic, utilizing warm lighting to accentuate the textures of the various toy characters as they navigate the store environment. Production by Merchant captures a whimsical narrative centered on the holiday season within the big box retail space.
Style
Horizontal, Cinematic, Warm
Techniques
Animation
Industries
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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