Walmart Holiday x Love Jones 2025

About

Walmart’s holiday campaign, Holiday x Love Jones, captures a celebratory scene centered on the joy of seasonal gifting. The live-action commercial follows a couple as they unbox a record player in a festive, warmly lit living room, transitioning into an intimate moment of dance set to the music of The Isley Brothers. The project leans into a clean, cinematic aesthetic, using warm lighting to anchor the cozy domestic setting. The creative output was developed through a collaborative effort featuring agencies Publicis New York, Fallon, Contender, the community, and Digitas USA, all under the umbrella of Publicis Groupe US. Production was handled by Radical Media, with PXP USA serving as the production service and Harbor Picture Company managing post-production, VFX, and sound.