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Walmart: Feels So Right

Date

Jul 2025

Description

Walmart’s 'Feels So Right' campaign highlights the intersection of convenience and domestic leisure through a playful, live-action commercial spot. The project centers on a family home spa moment, leveraging warm interior lighting to frame everyday subscription services within a relatable, relaxed environment. The execution leans into a lighthearted tone, with sound design provided by The Music Playground. The commercial, captured in a vertical format, emphasizes accessible comfort and the ease of routine household management.

Style

Vertical, Commercial, playful, Warm

Industries
Color
Beige
Charcoal
Navy
Background

Living Room

Context

Advertising Campaign, TVC / TV Commercial

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