Walmart: Dear Jasmine // Walmart
Brand
Date
Feb 2022
Description
Walmart’s 'Dear Jasmine' commercial spots a retail employee navigating the electronics department, capturing candid interactions as she encounters her own likeness on store displays. The film channels a documentary aesthetic, focusing on the genuine reactions of the associate within the store environment. Developed by FCB Chicago and produced by Picture North, the project utilizes live-action techniques to emphasize the human element of the big box retail experience. The composition leans into a clean, vertical frame, maintaining an observational tone throughout the short-form narrative.
Style
Documentary, Vertical, Clean
Industries
Color
Navy
Burgundy
Charcoal
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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