Walmart: Dear Dad
Brand
Date
Oct 2023
Description
Walmart’s 'Dear Dad' campaign for the grocery and food industry centers on the narrative of legacy and family connection through agriculture. Shot with a moody aesthetic, the commercial leans into cinematic storytelling to capture the routine of life on a farm. The film utilizes natural outdoor lighting and analogue film textures to ground its visual language. Featuring a mix of wide-angle drone footage and intimate close-ups of fieldwork, the production draws focus to the tactile details of rural labor and land management. Production for the project was provided by Sequoia Content.
Style
Horizontal, Cinematic, Moody
Techniques
Analogue / film, Natural light, Drone footage
Industries
Color
Jet Black
Pure White
Background
Agricultural Land
Context
TVC / TV Commercial
Associated creatives
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